FAQ - Digital Out of Home - World-class Outdoor Advertising in the Philippines.

In an LED Display, can a client choose times of the day when their advertising material can be aired, such as prime time or block time?

DOOH provides the option for clients to air their advertising materials on specific times of the day. Prime time and block time placements are subject to premium rates. The existing SOV of other clients are also considered.

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Does DOOH process Ad Standards Council (ASC) Applications?

DOOH is an Out-of-Home Media operator while ASC requires product manufacturers or service providers to directly submit their applications, as they understand their product or service extensively. For further information on ASC, refer to their website at asc.com.ph.

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How does Share of Voice (SOV) work in LED Displays?

Share of Voice is calculated in percentages. For example, if there are 6,480 10-seconder spots in a day, a ten percent (10%) Share of Voice would be 648 10-seconder spots a day. DOOH recommends a minimum of 5% SOV. The higher the SOV a client books, the higher exposure period is experienced.

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In an LED Display, how many minutes in a cycle or loop before the client gets to view their advertising material again and again?

At 5% SOV, a client gets to view their material after every 190 seconds of approximately three (3) minutes.

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How is the number of LED Display spots calculated?

6 10-seconders a minute x 60 minutes in an hour x 18 hours of operations;This is equal to 6,480 10-seconder spots a day. These are sold in percentages called Share of Voice (SOV).

Do clients benefit a first option refusal or renewal in booked sites?

Client bookings which are three (3) months or less do not benefit in a first option refusal or renewal. For a four (4) month contract or more, clients are advised of their renewal options ninety (90) days before their expiry. Their first option refusal or renewal ends on the first thirty (30) of the said ninety (90) days.

In case of roll down or non-operation of the Static or LED Display due to typhoons, how is the non-exposure compensated?

The hours of non-exposure are calculated and extended at the end of the contract period.

What is the lead-time for the installation, printing or airing of the client’s advertising material?

For Static Displays, from the approval of the proofing, there is a five (5) day lead-time to print and install. For Static Displays exceeding 2000 square feet in area, a timeline shall be provided by DOOH. For LED Displays, there is a two (2) day lead-time prior to airing.

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What are the required file specifications for Static and LED Displays?

Files for Static Displays should be in the following specifications:

a. Orientation is Height x Width

b. Unit of measure is in inches (for example 40’ x 50’ = 40” x 50”)

c. File should be in Adobe Photoshop and in psd format

d. The file should be layered

e. DPI at 300

f. Provide a jpeg copy of the file

Files for LED Dislpays should be in the following specifications:

a. Orientation is Height x Width

b. Pixel Dimensions are provided on each LED Display

c. It should be at 10-seconders

d. File should be in mp4 format

e. Refrain from using white backgrounds

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Are clients allowed to print their Static Materials for the booked Static Displays?

For DOOH Static Displays, clients should have their Static Materials printed by DOOH as well. This ensures the full-service is maintaining your Static Materials within the duration of your contract.

What is the minimum period required in booking Out-of-Home Media with DOOH?

Booking for Static Displays require a minimum of one (1) month. Booking for LED Displays is more flexible, one (1) day bookings are accepted.

What are the regular operational hours of the various Out-of-Home Media provided by DOOH?

Generally, Static Displays are operational from 6am to 10pm, wherein illumination is provided by either lamppost lights or installed flood lights from 6pm to 10pm. LED Displays are operational from 6am to 12mn. Some operational hours may vary on specific displays.

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